Google will pay the press in France to use its content

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This is a major shift in relations between Google and the press: the American giant has just signed several agreements with French newspapers in order to remunerate the use of their content. A world first which falls within the framework of European legislation on neighboring rights.

In a blog post posted on Thursday, Google announced that it had signed individual agreements with <q data-attributes = "{" lang ": {" value ":" fr "," label ":" Français "}," value ": {" html ":" a number of publishers of the daily press and magazines including TheWorld, International mail, The Obs, TheFigaro, Release, and The Express"," text ":" a number of publishers of the daily press and magazines including LeMonde, Courrier International, L'Obs, LeFigaro, Liberation, and L'Express "}}" lang = "fr”>a number of publishers of the daily press and magazines including The World, International mail, The Obs, The Figaro, Release, and The Express.

Google specifies to be currently in discussion with many other actors of the national and regional daily press, as well as the magazine press.

What are neighboring rights?

Neighboring rights provide for remuneration for the content of press publishers (photos and videos in particular) used by online platforms, for example when they appear in search results on Google. They result from European legislation adopted in 2019 and immediately implemented by France.

The evolution of the negotiations is therefore scrutinized in other countries where the problems of publishers facing Google are similar.

Google initially refused to pay the French press, triggering a standoff with the sector. The French Competition Authority then ordered him to negotiate with publishers, a decision validated by the Paris Court of Appeal.

We have a very vigilant monitoring system, we will be very careful that the signed contracts explicitly recognize the neighboring right and remunerate it., Isabelle de Silva, the president of the Competition Authority, warned Thursday morning in an intervention to Médias en Seine, an event organized in Paris.

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A framework agreement scheduled for 2020

In addition to these first individual agreements, Google continues to negotiate with the General Information Press Alliance on a framework agreement, negotiations which should be concluded. before the end of the year.

This advance makes it possible to remunerate press publishers in France under the law on neighboring rights, according to objective, transparent and non-discriminatory criteria, such as the publisher's contribution to political and general information, its daily volume. of publication, its monthly Internet audience, as well as the use of content on our sites.

Sébastien Missoffe, CEO of Google France

No financial details are communicated. The deal will earn his journal several million euros over three years, indicates the boss of Release questioned by Challenges (a French weekly economic magazine), Denis Olivennes.

Recruit new readers

The agreements also provide that the signatories will benefit from the Google News Showcase program, already deployed in many countries and which also offers to pay publishers for a selection of content.

Some chords, like that of Release, include a component to facilitate the recruitment of new digital subscribers.

At Médias en Seine, Sébastien Missoffe said he worked with The world on a program to develop subscriptions, which he said has provided a third of the recruitments of new subscribers this year.

For their part, the press agencies have let it be known via their federation that they do not will not be robbed, regretting that <q data-attributes = "{" lang ": {" value ":" fr "," label ":" Français "}," value ": {" html ":" some editors (are) ready to enter into agreements with Google on rights they do not have: neighboring rights of press agencies "," text ":" some publishers (are) ready to conclude agreements with Google on rights they do not have: neighboring rights of press agencies "}}" lang = "fr”>some publishers (are) ready to enter into agreements with Google on rights they do not have: the neighboring rights of news agencies.

The CEO of Agence France-Presse, Fabrice Fries, said optimistic on relations with GAFA at Médias en Seine. We have been feeling a change in the attitude of the platforms in recent months, he estimated, specifying wanting to double in one year the revenues brought by the platforms to AFP (now 15 million dollars).

We are in historic times, we are renegotiating the terms of compensation for the use of our content, said David Chavern, CEO of the News Media Alliance, a professional association of the American press, during the same event, judging that the new Biden administration will be more combative in these areas.


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